Wednesday, April 1, 2015

The new UPS service is neat, but read the small print.

UPS announced today that all family photo shipping is now completely free - even framed photos. It is a really neat idea to get people to use UPS for their shipping and mailing and to compete with the myriad of startups that offer free photo sharing but then charge to print and ship.

However, it is worth thinking a bit about the terms and conditions before using the service.

Some things to keep in mind:

1. UPS makes copies of all your photos and stores them indefinitely, even if you cancel the service.
2. UPS inspects all your photos and uses the contents to send tailored advertising to your home.  (Hey, they've got to make money somehow.)
3. Copies of your photos may be stored in warehouses all over the country.
4. UPS claims some rights to your photos like the right to copy and distribute and use them for marketing purposes.
5. All of your photos are sent directly to the NSA and other relevant authorities regularly - something the government demands to insure there is no illegal activity.
6. UPS also sends the government a detailed list of all of your friends and family that have received photos and anyone they subsequently share with.
7. And, of course, all friends and family receiving photos you send are also subject to some marketing from UPS and other companies with whom UPS shares your and your friends and family's data.

Like the pitch even with the terms?

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